It has become fairly obvious that it is time to expand this business from a one man operation (with a PR Agent) to a team of some sort. I simply cannot stay on top of all the leads and correspondence and business I need to keep on top of, while simultaneously putting on the shows and making the recordings and books. Or, let me put it a different way: I can do all this stuff on by myself, but I can’t do it well. And it’s not very inspiring to do things that you know you can’t do well.

Why can’t I do it all well on my own? It’s become increasingly obvious to me that I simply do not have enough time to complete all the business tasks associated with doing the best job possible promoting and selling Doctor Noize products and performances. Booking shows, for example — I simply do not have the time to do all the booking work I need to do. I aim to spend many hours booking shows and pursuing leads every week, but the fact is I always fall far short of the hours I want to spend booking shows, because there are other things — manufacturing books, putting on shows, etc. — that take up my time that I NEED to do that week. When I think about it, I am surprised at the amount of success Doctor Noize has had so far, given the small-time, no-staff nature of the business side of the venture.

Which brings me to the obvious point, which many people have brought to my attention in the last month, particularly on the California tour: It is time for me to somehow expand my business model, and get a team — at the very least an employee — working on this stuff. The products and performances have been “test marketed,” and the responses have been overwhelmingly positive, far more so than I expected this early in the game. That’s great. So now it’s time to have the courage to give these products and services the support they’re obviously calling for, and really let them take flight.

It’s time to bring other people on board. I have had several very impressive people approach me with the interest of becoming involved in the career of Doctor Noize in various ways — funding, business planning and managing, promoting, marketing — and it is time for me to take a step back, reassess the business plan, and figure out a more extensive plan to run this business. So I am going to spend most of the next month doing just that — laying a bit low from the public eye, and laying the groundwork for a more extensive business infrastructure to support the things Doctor Noize does. I truly believe that we can really teach and entertain a lot of kids and parents, and really make a difference, if I do this step right and expand the business a bit.

So…

Any advice is appreciated. If you have good ideas for Doctor Noize, or interest in helping expand the business of Doctor Noize with me, now is the time to contact me and get on board. Monsters are awaiting your call.